The USV Annals of Economics and Public Administration, Vol 11, No 1

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Wealth management strategies in the era of e-commerce

Mohammed Shahedul Quader, Mohammad Shamsuddoha, Akhter Jahan, Alexandru Nedelea


This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel ‘single brand’ approach seems to be gathering momentum. Ecommerce facilitates differentiation and requires focus, whilst making cost leadership more difficult Choices between being a traditional or extended wealth manager, or simply a wealth product provider, are increasingly being made.
Moreover need for strategic choice in the wealth management market is presented, before looking in more detail at the wealth management strategies commonly adopted. The relative success of each is considered, together with the competitive advantages to be gained.

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                     Ştefan cel Mare University of Suceava                   Faculty of Economics, Administration and Business


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